Do you need to drop everything and upgrade to Google Analytics 4? The short answer is ‘no’. But you should upgrade if you have time.

GA4 is brand new and doesn’t have the capabilities of the current version of Google Analytics called Universal Analytics (UA).

Google recommends you upgrade to GA4 so that you can start collecting data in your GA4 account, but also that you keep UA on your site as well.

Eventually, GA4 is going to be Google’s main focus and UA will be phased out. You will need to upgrade by then for sure.
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Google’s GA4 Blog Post: https://blog.google/products/marketingplatform/analytics/new_google_analytics/

Always backup your site just in case (or use a staging site), here’s how: https://www.youtube.com/watch?v=D1aYbayFpfU&list=PLlgSvQqMfii4l2cVV1TZ7j_kHs_2qmf4b

Join our private Facebook group today! https://www.facebook.com/groups/wplearninglab
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Here are 20+ reasons why I host all my sites with SiteGround: https://wplearninglab.com/siteground-wordpress-hosting-review/
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Post videos of your WordPress success using the hashtag #WPLLCommunity!

Get on the Unofficial Ultimate Guide To Elementor course waiting list here (no obligation): https://elementor.convertri.com/elementor-guide-waiting-list

Here’s the link for Elementor Pro (aff): https://wplearninglab.com/recommends/elementor

Grab your free 17-Point WordPress Pre-Launch PDF Checklist: http://vid.io/xqRL

Download your exclusive 10-Point WP Security Checklist: http://bit.ly/10point-wordpress-hardening-checklist

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

WP Learning Lab Channel: http://www.youtube.com/subscription_center?add_user=wplearninglab

Posted by Charlie